About Us
We're not here to wow you with jargon. Strategy Advisory fixes marketing problems. Real ones. The kind that cost you money and sleep at night. We work with businesses that know something's broken but aren't sure what. Maybe your campaigns flop. Maybe you're throwing budget at channels that don't convert. Maybe you've got 47 different marketing tools and no coherent plan. That's where we come in. We dig into your actual numbers, talk to your customers, and build a strategy that moves the needle. No fluff. Just results.
Over time, we’ve built a reputation for reliability, quality, and clear communication. We treat each project as a partnership and aim for outcomes that last.
Our Approach
Our approach combines proven methods with modern tools. We start with discovery, align on goals, plan clearly, and execute with quality checks at every step.
Meet Our Team
The people behind Strategy Advisory
Călin Munteanu
Founder & Strategy Lead
Started Strategy Advisory to stop seeing good businesses sink from bad marketing. 15 years in performance marketing. Ran campaigns for 200+ brands. Now he fixes the broken ones.
Elena Popescu
Analytics & Performance
Numbers person. She finds the patterns nobody else sees. Takes your data and builds the roadmap. Former analyst at a Romanian e-commerce company with €47M revenue.
Mihai Dinu
Growth Strategist
Specializes in turning marketing budgets into revenue. Built growth programs for SaaS startups and established retailers. Talks to your customers so he actually understands what they need.
We’re a team that values ownership, clarity, and growth. We celebrate wins, learn fast, and keep client outcomes at the center.
Our Story
Strategy Advisory started in 2019 when our founder got tired of watching smart business owners throw money away on bad marketing advice. The agency grew fast because we did something weird — we actually listened to clients instead of pushing cookie-cutter solutions. By 2021, we'd worked with 89 businesses across retail, tech, and services. Word spread. Now we work with companies that found us because someone they trusted said we got results. We're still in Constanța. Still focused. Still skeptical of buzzwords.
Our Mission
Help businesses cut through marketing noise and focus on what drives growth. We solve specific problems with specific solutions. That's it. No workshops about the future of marketing. No five-year plans written by consultants who never touch your business again. We get our hands dirty and deliver.
Our Vision
A world where small and mid-sized businesses stop wasting marketing money on guesses. Where every dollar spent connects to real revenue. Where marketing strategy actually matches how people buy. We're building that world one client at a time, starting right here in Constanța.
Our Core Values
The principles that guide everything we do
Honest First
If something won't work, we say it. Even if it means less revenue for us. A strategy built on lies helps nobody. Especially not your business.
Data Beats Gut Feel
We make decisions on what your numbers show, not what sounds smart in a meeting. Hunches are expensive. Numbers don't lie.
Speed Matters
Markets move fast. Your competition doesn't wait. We build quick, test faster, and adjust based on what works. Done beats perfect.
Your Problem Comes First
We're not here to show off how smart we're. We're here to solve your specific problem with your specific budget. Everything else is noise.